Over time, corporate posters have become true statements of identity. Major brands like Olivetti left their mark with iconic creations: from the refined posters of Giovanni Pintori, which combined graphic simplicity with modernity, to the visionary posters of the Bauhaus, which redefined design as a tool for corporate communication. These masterpieces, with striking graphics and incisive messages, have conveyed values, ambitions, and stories.
Following this tradition, we launched a biennial collection of posters. Each poster is a unique expression of our identity, telling who we are, what we do, and where we are heading. With a mix of creativity and concreteness, these posters translate our vision into images that look to the future, while never forgetting our roots. Because every step toward tomorrow is born from what we have been and what we aim to build.
